A modernization of this cultural icon is created, and Rosie becomes the. Next, Walker Sands draws upon a recognizable symbol of women who entered the workforce during World War II, Rosie the Riveter. Walker Sands reimagines history into her-story and creates the tagline MakeTechHerStory. Nowadays, there are technical training solutions that favour the integration of woman into industrial careers, like welding. Reimagining Rosie to Re-define a Generation. So, this led into a series of labour reforms for women, resulting in a more gender integrated workforce today.

They were supposed to return home after the war ended, but they refused. By 1945, nearly one out of every four married women worked outside the home. New feminist thoughts were enticed during World War II, and women started to think about life outside the home. Rosie is still used as a symbol of feminism and women’s economic power.Įnd of World War II, what was going to happen? The most commonly known version of Rosie the Riveter, her prototype, was created in 1942 and featured on a poster for the Westinghouse power company under the claim “We Can Do It!” In 1943, Redd Evans and John Jacob Loeb released the popular song “Rosie the Riveter”. Howard Miller, Rosie became one of the most successful recruitment tools in American history, and the most iconic image of working women during the war. Based in small part on a real-life munitions worker, but primarily a fictitious character created by J. The munitions industry also heavily recruited women workers, as illustrated by the star of a government propaganda campaign “Rosie the Riveter”. aircraft industry in 1943, making up 65 percent of the industry’s total workforce (compared to just 1 percent in the pre-war years). More than 310,000 women worked in the U.S.

The aviation industry saw the greatest increase in female workers. So, for the first time, because of male enlistment, they moved from domestic works to enter the workforce in unprecedent numbers, taking jobs previously closed to them and reserved for men up until then.Īs a consequence, the female percentage of the US workforce increased from 27 to almost 37 percent, between 19. American women were needed to work for their country in a variety of positions. The history of women in welding started as a female labour revolution which took place during World War II.

Rosie the riveter tools of the trade